{"id":36757,"date":"2021-03-01T15:34:53","date_gmt":"2021-03-01T15:34:53","guid":{"rendered":"https:\/\/www.vmengine.net\/2021\/03\/01\/build-it-amazon-customers-will-choose-the-products-of-the-future\/"},"modified":"2025-05-23T17:27:10","modified_gmt":"2025-05-23T17:27:10","slug":"build-it-amazon-customers-will-choose-the-products-of-the-future","status":"publish","type":"post","link":"http:\/\/temp_new.vmenginelab.com\/en\/2021\/03\/01\/build-it-amazon-customers-will-choose-the-products-of-the-future\/","title":{"rendered":"&#8220;Build It&#8221;: Amazon Customers Will Choose the Products of the Future"},"content":{"rendered":"<div class=\"et_pb_section et_pb_section_251 et_section_regular\" >\n<div class=\"et_pb_row et_pb_row_349\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_355  et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_833  et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<div>Customer obsession has always been at the heart of everything Amazon does. The customer has always played a critical role in helping the platform decide which products to build.<\/div>\n<div> <\/div>\n<div>This led to the creation of<a href=\"https:\/\/www.amazon.com\/b?ie=UTF8&amp;node=21601403011\"> <strong>&#8220;Build It&#8221;,<\/strong><\/a> a new program that will give customers the opportunity to express themselves on what products the company will create in the future.<\/div>\n<div> <\/div>\n<div>The idea is simple: Amazon will periodically present some of its favorite concepts, and users will decide which ones they want to see become reality by pre-ordering them. If a concept reaches its pre-order goal in 30 days, the company will start building it, and those who pre-ordered it will be among the first to receive it (and who will be offered a special price, with a <a href=\"https:\/\/www.kickstarter.com\/\">Kickstarter-like<\/a> model).<\/div>\n<\/div><\/div>\n<div class=\"et_pb_module et_pb_video et_pb_video_7\">\n<div class=\"et_pb_video_box\"><iframe title=\"Amazon introduces Build It\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/bhjAWa8IPWk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p><\/div>\n<div class=\"et_pb_button_module_wrapper et_pb_button_56_wrapper et_pb_button_alignment_center et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_pb_button_56 et_animated et_pb_bg_layout_light\" href=\"https:\/\/www.aboutamazon.com\/news\/devices\/introducing-build-it\" target=\"_blank\">Discover the projects already active<\/a>\n\t\t\t<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_834  et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>The Italian research on Customer Experience Excellence (KPMG) shows that the top 10 is dominated by international brands, with <strong>Amazon<\/strong> in 1st place, and that there is a close correlation between revenue growth and customer satisfaction.<\/p>\n<p>Amazon has changed the <a href=\"https:\/\/www.aboutamazon.it\/lavorare-ad-amazon\/principi-di-leadership\"><br \/>\n  <strong>paradigm<\/strong><br \/>\n<\/a> of the shopping experience of all of us, in fact generating the same expectations towards other brands, especially in terms of customization and after-sales support.<\/p>\n<\/div><\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_835  et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>Having a <strong>customer-centric<\/strong> strategy means building and maintaining a customer-centric business.<\/p>\n<p>All companies say to put customers at the center, but this is not true, even if all managers are aware that there is no business without customers.<\/p>\n<blockquote>\n<p><em>&#8220;Being customer-centric means looking at the world through their eyes, treating each customer differently and meeting their every need,&#8221;<\/em> <em>explained Don Peppers<\/em> at a recent WOBI event.<\/p>\n<\/blockquote>\n<p>Customers are limited and irreplaceable, so it&#8217;s important to include them in every company&#8217;s success metrics. In the past, marketing focused on acquiring more and more customers, but today it&#8217;s responsible for retaining customers for as long as possible.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_836  et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>Here are some tips to really put the customer at the center of the business:<\/p>\n<p>1)<strong> Make it a corporate mission and create culture<\/strong>, analyze KPIs, define objectives and strategies to fill gaps, in short, make customer centricity a daily practice. Jeff Bezos talks about a culture based on customer obsession and literally declares that &#8220;we see our customers as invited guests at a party and we are the hosts&#8221;. Defining a strategy means starting from the analysis of customers, because not all are the same and bring the same value to the company. Analyze them, segment them, understand their buying journey and what really matters to their satisfaction.<\/p>\n<p>2) <strong>Make an action plan by assigning goals and responsibilities<\/strong>. Love the customer! Only sincere attention, ethical and respectful behavior and constant attention to their needs can guarantee a long-lasting and healthy business.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customer obsession has always been at the heart of everything Amazon does. The customer has always played a critical role in helping the platform decide which products to build. This led to the creation of &#8220;Build It&#8221;, a new program that will give customers the opportunity to express themselves on what products the company will [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":32559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97,2297],"tags":[4484,4485,4486],"class_list":["post-36757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-news-en","tag-amazon-built-it-en","tag-amazon-customers-obsessed-en","tag-amazon-innovation"],"aioseo_notices":[],"jetpack_featured_media_url":"http:\/\/temp_new.vmenginelab.com\/wp-content\/uploads\/2021\/03\/amazon-build-it-program-starts-with-a-printer-clock-and-scale-1.jpg","amp_enabled":true,"_links":{"self":[{"href":"http:\/\/temp_new.vmenginelab.com\/en\/wp-json\/wp\/v2\/posts\/36757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/temp_new.vmenginelab.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/temp_new.vmenginelab.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/temp_new.vmenginelab.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/temp_new.vmenginelab.com\/en\/wp-json\/wp\/v2\/comments?post=36757"}],"version-history":[{"count":1,"href":"http:\/\/temp_new.vmenginelab.com\/en\/wp-json\/wp\/v2\/posts\/36757\/revisions"}],"predecessor-version":[{"id":41558,"href":"http:\/\/temp_new.vmenginelab.com\/en\/wp-json\/wp\/v2\/posts\/36757\/revisions\/41558"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/temp_new.vmenginelab.com\/en\/wp-json\/wp\/v2\/media\/32559"}],"wp:attachment":[{"href":"http:\/\/temp_new.vmenginelab.com\/en\/wp-json\/wp\/v2\/media?parent=36757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/temp_new.vmenginelab.com\/en\/wp-json\/wp\/v2\/categories?post=36757"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/temp_new.vmenginelab.com\/en\/wp-json\/wp\/v2\/tags?post=36757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}